One-day sales. Mobile promotions. Geo-targeting. Loyalty programs. Push notifications. E-commerce marketers have long relied on emerging technologies to attract, engage and retain customers. In fact, a recent Gartner study found that 71% of marketers report that they have an “innovation … Read More
Is Your Pro Program On Target?
“Never underestimate the intelligence of the audience; make good programmes, and they will come.” — Armando Iannucci The pro audience is a very important–but often overlooked–market segment. And even businesses that do understand the crucial role of a pro audience may be … Read More
Tips to Tails: Staying Ahead in Outdoor Retail Direct to Consumer
While establishing an e-commerce presence has become the standard for outdoor retail companies, the rapidly changing and fast growing landscape necessitates a system that can fluidly grow and meet quickly changing needs. SCARPA NA partners with HotWax Systems to build … Read More
