One-day sales. Mobile promotions. Geo-targeting. Loyalty programs. Push notifications. E-commerce marketers have long relied on emerging technologies to attract, engage and retain customers. In fact, a recent Gartner study found that 71% of marketers report that they have an “innovation … Read More
3 reasons why now’s the time to ditch Magento 1.x
Your clock is ticking. It’s been 18 months since Magento made its grand announcement: Magento 1 is dead, long live Magento 2! You’ve been given 3 years of leeway to set your enterprise in order, and choose whether you want … Read More
E-commerce Fast Facts in Five Minutes
E-commerce fast facts The term “E-commerce” is widely used. But what does it actually mean? This blog post provides a set of basic e-commerce fast facts. Invest five minutes for a quick, basic understanding of e-commerce. What e-commerce is E-commerce is “the buying … Read More
Three Ways Online Shopping Can Save Your Summer
The midpoint of summer 2016 is rapidly approaching. Does it seems that the summer break is flying past without hoped-for quality family connection? If so, consider using online shopping as a tool to free up more time for what matters. Here … Read More
Control Your Cloud Commerce Destiny
“Control your own destiny or someone else will.” — Jack Welch For many of today’s leading businesses, being able to design a custom cloud commerce platform that supports multiple layers of operational complexities is critically important to success. Customization is key for these … Read More
Is Your Pro Program On Target?
“Never underestimate the intelligence of the audience; make good programmes, and they will come.” — Armando Iannucci The pro audience is a very important–but often overlooked–market segment. And even businesses that do understand the crucial role of a pro audience may be … Read More
What Yoga Taught Me About ERP
“Yoga is 99% practice and 1% theory.” — Sri Krishna Pattabhi Jois Recently my wife got me into yoga. Initially it was difficult for me to see why everybody was so crazy about these simple stretching exercises. But then an instructor explained that there … Read More
Keep Free Shipping Simple with HotWax Commerce
Free shipping can either be a great selling point or a serious sticking point, both for customers and for retailers. Customers have come to expect some sort of free shipping option and may decide to shop elsewhere if a free … Read More
HotWax Systems Participates in Gartner, Inc. Magic Quadrant for Digital Commerce Vetting Process
According to Gartner, Inc. “Digital commerce has become a major part of the customer experience, one that involves a growing ecosystem of technologies, vendors and services.” Here at HotWax Systems we couldn’t agree more. Since our inception in 1997, we’ve … Read More
Tips to Tails: Staying Ahead in Outdoor Retail Direct to Consumer
While establishing an e-commerce presence has become the standard for outdoor retail companies, the rapidly changing and fast growing landscape necessitates a system that can fluidly grow and meet quickly changing needs. SCARPA NA partners with HotWax Systems to build … Read More
