One-day sales. Mobile promotions. Geo-targeting. Loyalty programs. Push notifications. E-commerce marketers have long relied on emerging technologies to attract, engage and retain customers. In fact, a recent Gartner study found that 71% of marketers report that they have an “innovation … Read More
To Speed Up First You Need To Slow Down
People are resistant to change, it is a well known fact. It is uncomfortable, challenging, and disruptive, particularly in the workplace. One of the biggest arguments we get against replatforming is having to retrain employees and the loss of productivity … Read More
The eCommerce Landscape is Changing – Brand Manufacturers Hold On Tight!
As digital commerce capabilities and sophistication grow, unified commerce across all sales channels becomes more important than ever The people over at B2B E-commerce World send out a regular newsletter. I’m a subscriber, and I often find interesting articles and … Read More
Sears Swan Song marks the Rise of Omnichannel Retail
It has long been postulated that the American shopping mall is in decline, and Sears is well on its way to being associated with the phrase that makes big retailers shudder: “Elvis has left the building.” Only Elvis is probably … Read More
Is Your Pro Program On Target?
“Never underestimate the intelligence of the audience; make good programmes, and they will come.” — Armando Iannucci The pro audience is a very important–but often overlooked–market segment. And even businesses that do understand the crucial role of a pro audience may be … Read More
