Are you ready for winter yet? If you’re ready for the snow as much as we are, get ready to “click here.” Hang on though — we want to tell you a little bit more about the project first. Black Diamond Equipment, Ltd. (makers of exceptionally sweet outdoor gear) just released their 2013 Apparel Digital Catalog featuring the companies brand new line of clothing. HotWax Media’s powder-shredding (and at times ice axe-weiding) team of designers, coders, and project managers worked closely with the creative, technical and marketing folks at BD to bring this little work of art to life.
Join some of BD’s athlete employees as they share their stories of skiing and ice climbing exploits. While you’re at it, checkout some of BD’s hot new products! In their new line of apparel, BD has incorporated the latest technology from Schoeller®, Recco®, Primaloft® and PolarTec®.
The catalog features dramatic imagery and is easily browsable. In fact, it’ll be hard to put down your laptop once you start flipping through the amazing images from some of climbing’s best photographers. As you read the stories and browse the products, the catalog engages you further with interactivity, including narrated slideshows and videos. If you don’t read English comfortably, don’t worry — it’s available in both French and German as well.
Ok, enough keeping you waiting. Here is the link. We hope you have as much fun checking it out as we did building it.
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