Online Retail – Direct to Consumer E-commerce

An OFBiz-based online direct to consumer e-commerce digital solution from HotWax Systems is a smart business decision. Online retailers face numerous challenges: from the customer’s expectation to be able to buy anything, any time, from any device; to order processing breakdowns that lead to botched orders, dissatisfied customers, and frustrated employees; to supply chain problems that cause inventory shortages, customers purchasing elsewhere, and lost revenue. At the same time, online retail continues to evolve at an exponential rate; companies that can keep up thrive, while companies that can’t keep up fall by the wayside.

HotWax Commerce keeps pace with the latest technology innovations and allows retailers to focus on their core businesses. It delivers business agility and speeds time to market. Ideal for enterprises who need a digital commerce platform to help them more efficiently and effectively manage their business processes in a constantly changing commerce landscape.

Ideal for companies that desire an affordable enterprise-class solution offering complete ownership and control with absolutely no license fees, HotWax Commerce is unlike other commerce platforms that require a large capital outlay, many months to implement, heavy license fees, and proprietary software vendor lock. Powered by Apache OFBiz, online retail has never been so easy.

The HotWax Commerce platform gave us a huge head start when we re-platformed after outgrowing our old system. HotWax Systems helped us quickly and economically launch a responsive, mobile first B2C store that looks great and also supports our rapidly expanding B2B business. The technology flexes to meet our needs, and not the other way around. The HotWax team is skilled, communicative, and a pleasure to work with. I strongly recommend the HotWax Commerce platform and HotWax Systems professional services.Danny Payne, Founder, Skootz Home Page using HotWax Commerce


Gain an immediate competitive advantage with an OFBiz-based online retail digital commerce solution from HotWax Systems. Our HotWax Commerce solution combines a full-featured B2C storefront offering with the back-end management capabilities that allow online retailers to grow from start-up into an enterprise-class operation, all without ever having to change platforms.

Key Storefront Features:

  • Fully customizable interface
  • Multi-store/brand capable
  • Faceted navigation
  • Enterprise search powered by SOLR
  • Personalized shopping experience
  • Cross-sell and related merchandising
  • Gift codes, coupon codes, promotion management
  • Pro-purchase and customer loyalty programs
  • Product ratings and reviews
  • Multi-language, multi-currency, customizable by region
An OFBiz-based online retail digital commerce solution from HotWax Systems is a smart business decision.
An OFBiz-based online retail digital commerce solution from HotWax Systems is a smart business decision.

Key Back-end Admin Features:

  • Powerful content management including videos, variant images, and digital asset management
  • Omni-channel order management
  • Manage multiple storefronts and brands on a single system
  • RMA and customer service
  • Customer relationship management
  • Inventory management – receive, put away, reorder
  • Fulfillment and warehouse management – pick / pack / ship
  • Multiple payment gateway and shipping provider integrations

In short, HotWax Commerce is an enterprise-class, end-to-end, order management system, that makes it as easy for the seller to purchase, sell, and fulfill products as it is for customers to make online purchases.

Powered by Apache OFBiz, HotWax Commerce  is an enterprise-class, open source, direct to consumer e-commerce platform offering complete control and absolutely no licensing fees.


Visit our HotWax Commerce Demo Site!

An OFBiz-based online retail digital commerce solution from HotWax Systems is a smart business decision.