E-commerce for Outdoor Retail Companies: Outdoor Retailer Summer Market 2012

Along with hundreds of other businesses located in Salt Lake City and impacted by the upcoming Outdoor Retailer Summer Market, HotWax Media is actively engaged in our pre-race warm-up. The semi-annual influx of outdoor folks, along with all of the planned activities and products they bring with them, spells client meetings, industry parties, outdoor gear ogling, and an otherwise dense itinerary of walking trips back and forth between our office and the Salt Palace Convention Center.

Hotwax Media's office is just a short jaunt from the convention.

View of Salt Palace Convention Center from HotWax Media office.

The Outdoor Retailer shows tend to be a real hoot.  With Summer Market this year running from August 2 – 5, the show is the largest outdoor sports industry gathering in the world, bringing together over 1000 brands, 21,000 attendees, and buyers from Afghanistan to Arkansas and many places in between.  The show generates over $40M in direct economic impact for the state of Utah each year.

Over the years, HotWax Media has had the pleasure of working with dozens of premier outdoor retail companies including Scarpa, Black Diamond, and about 60 more of the coolest brands we know.  This year, our focus is e-commerce for outdoor retail companies. We have spent the last few years paying special attention to the outdoor retail space, and in particular their needs related to e-commerce. The result is an amazing e-commerce platform targeted specifically for outdoor retailers, offering a host of industry-specific features.  These include the ability to link dealer web sites to product detail pages based on available inventory and other preferences, a native pro-purchase program, video product reviews, a dealer locator, integration with existing ERP such as NetSuite, and much more.

For an example of the platform in action, take a look at  Scarpa’s website.  We couldn’t ask for a more credible brand as a client showcase – we’re psyched to be working with them!

SCARPA’s e-commerce website

To learn more about our outdoor retail e-commerce software, browse our website or contact us today.  If you are an outdoor retailer, we think you’ll like what you see.  And if we don’t talk with you again first, we’ll see you at OR!

DATE: Jul 30, 2012
AUTHOR: HotWax Systems
HotWax Commerce

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