Free shipping can either be a great selling point or a serious sticking point, both for customers and for retailers.
Customers have come to expect some sort of free shipping option and may decide to shop elsewhere if a free shipping option is not available. At the same time, they want a pleasant and transparent shopping experience that makes it easy for them to reach the free shipping purchase threshold.
Most retailers understand the importance of offering free shipping, yet often struggle with needlessly complex back-end promotion setup procedures. They want a powerful promotion engine that is not only easy to use but also offers a wide range of customizable promotion setup options.
So how can retailers make the shipping process easy for customers and easy on themselves?
Simple for the customer
First and foremost, it is important to clearly communicate shipping policies up front—no surprises at checkout. After that, it’s a matter of delivering a pleasant and easy shopping experience. Whether customers are shopping online or in a brick and mortar store, it’s all about customer service from the storefront through checkout, and beyond.
One of the best ways to help customers understand and achieve minim purchase requirements for free shipping is to offer prompts as items are added to the cart. Display information that helps customers to quickly and easily identify products they can buy that will bring the order total to the free shipping threshold. Make it easy for customers to select these items and add them to the shopping cart so that they don’t need to spend a lot of time searching through the site for items in the appropriate price range. The HotWax Commerce platform delivers a seamless and intuitive shopping experience.
Simple for the retailer
The HotWax Commerce platform offers many creative features that empower retailers to custom-configure promotions, in-cart features, and more. It is not only easy to use, but also helps retailer keep the online customer experience–from storefront through shipping– simple and positive. Cross-sell functionality comes OOTB with HotWax Commerce, and the powerful promotion engine offers endless promotion options to incentivize customers to purchase more.
Simple equals successful
Take the first step toward a better customer experience. Contact us today to schedule a HotWax Commerce demo.
Patrick Gibbons is VP of Client Experience at HotWax Systems. With nearly a decade of experience working with OFBiz, has a deep understanding of E-commerce, ERP, and warehouse management. Patrick has helped numerous clients worldwide implement OFBiz, improve business processes, and increase profit while decreasing customer and employee frustration.