Adding A Direct To Consumer Channel Case Study

Patrick GibbonsPublished: Updated:

Scarpa North America Direct To Consumer ChannelScarpa North America is one of the most well known and respected climbing and skiing brands in the world with a network of dealers across the Unites States and Canada.  Scarpa came to HotWax Media about five years ago looking to add a new direct to consumer channel that would also serve their pro and employee communities.  We were able to quickly and affordably implement a fully-featured ecommere solution to connect them directly with their customers. For an in depth look at the benefits and challenges involved in adding a direct to consumer channel as well as an overview of the changing marketplace, take a look at this case study we just published.

An ecommerce system from HotWax Media makes it as easy for you to sell and fulfill products as it is for your customers to make online purchases. Our solutions manage the entire order lifecycle, from sales and merchandizing to inventory and fulfillment, in one affordable system, delivering a compelling user experience for both the seller and their customers.  HotWax Media knows how to connect brand manufacturers directly with their consumers, let us implement a direct-to-consumer solution that allows you to focus on your customers and your products.

Patrick Gibbons About Patrick Gibbons
Patrick Gibbons is VP of Client Experience at HotWax Systems. With nearly a decade of experience working with OFBiz, has a deep understanding of E-commerce, ERP, and warehouse management. Patrick has helped numerous clients worldwide implement OFBiz, improve business processes, and increase profit while decreasing customer and employee frustration.

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