DATE: Mar 18, 2013
AUTHOR: HotWax Systems
Adventure fans get ready to “click here.” Hang on though — we want to tell you a little bit more about the project first. Black Diamond Equipment, Ltd. (makers of exceptionally sweet outdoor gear) just released their 2013 Climbing Digital Catalog. HotWax Media’s sharpshooting (and at times ice axe-weiding) team of designers, coders, climbers and project managers worked closely with the creative, technical and marketing folks at BD to bring this little work of art to life.
Join some of BD’s athletes as they share their stories of climbing exploits around the globe. While you’re at it, checkout some of BD’s hot new products! This year’s catalog has an underlying theme of first ascents and inspirations.
The catalog features dramatic imagery and is easily browsable. In fact, it’ll be hard to put down your laptop once you start flipping through the amazing images from some of climbing’s best photographers. As you read the stories and browse the products, the catalog engages you further with interactivity, including narrated slideshows and videos. If you don’t read English comfortably, don’t worry — it’s available in both French and German as well.
Ok, enough keeping you waiting. Here is the link. We hope you have as much fun checking it out as we did building it.