Increased Ecommerce Spending Predicted to Continue


I know I had a quick post on 2010 spending numbers just a few weeks ago, but this forecast is too good not to mention, so here’s a quick numbers update to help start your weekend off right.

The latest outlook from Forrester Research predicts good news for ecommerce over the next four years as online stores continue to chip away at traditional brick and mortar stores. It’s predicted that online sales will reach $279 billion in the year 2015–roughly a 63% increase over the record breaking $176 billion in sales during 2010.

Last year saw 5.5 million people shop online for the first time, while 70% of the sales increase came from existing shoppers simply putting more goods in their carts. But future growth will no doubt be driven by mobile devices and increasing access to internet connectivity, while daily deal (Groupon) and flash sale sites (The Clymb) will continue to be influential in keeping shoppers engaged.

Is that a recession I see in the rear view mirror? I might know if I ever got in my car to go shopping anymore. Make sure you’re up to speed on the latest enterprise ecommerce trends, and contact HotWax Media today to see how we can make sure your ecommerce vehicle is perfectly tuned and ready to charge forward.



Jared Matkin is a staff writer for HotWax Media with a background in PR, Branding and Marketing. He’s also a light-hearted and an opinionated character who will join other HotWax Media employees and advisers in periodically posting his thoughts on topics ranging from enterprise eCommerce to business and technology.

DATE: Mar 19, 2011
AUTHOR: HotWax Systems
Enterprise eCommerce, eCommerce, Jared Matkin