SALT LAKE CITY, UT–(Marketwire – April 20, 2009) – HotWax Media today released an e-commerce store demonstrating the out-of-the-box (OOTB) functionality built into the Apache Open For Business (OFBiz) enterprise e-commerce software suite. HotWax Media created the demo site in support of the new release branch of OFBiz.

“The demo site features very smooth product display and checkout along with user poll, newsletter signup, and many of the other enterprise e-commerce features available OOTB, for free, in OFBiz,” said Mike Bates, HotWax Media’s CEO. “There is now a clear demonstration of what small- and medium-sized e-commerce companies can achieve at a very reasonable total project cost by leveraging the huge head start they get when choosing OFBiz,” he said. “Just as we have seen the Internet force more competitive pricing in other business sectors, we are now seeing open source software, including OFBiz, trim the inefficiencies out of the e-commerce software industry and put that savings back into the buyer’s bottom line.”

OFBiz is available for free download. Anyone can install and customize the software, and there is a rich ecosystem of 3rd party companies specialized in providing implementation services and support. Because the software is open source and serviced by multiple vendors, there is no vendor lock-in and feature sets are highly customizable.

HotWax Media contributes more than 15,000 hours to the non-profit, open source OFBiz project each year. Hotwax also employs numerous project committers and PMC members. OFBiz is a top-level project at the Apache Software Foundation. It is truly open source, meaning that the source is available for free download and is not controlled by any single commercial entity.

Established in 1997, HotWax Media is a leading expert in Apache Open For Business. HotWax Media is headquartered in Salt Lake City, Utah, USA with a second office in Indore, Madhya Pradesh, India. As the global leader in Apache Open For Business, HotWax Media provides web-based enterprise resource planning (ERP) and business automation consulting services, from enterprise-level e-commerce to warehouse, manufacturing, and financial management.

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DATE: Apr 20, 2009
AUTHOR: HotWax Systems
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