Ecommerce Outlook From One Decade Ago


As the economy continues to slowly climb out of this century’s first “Great Recession” I find myself thinking about emerging trends, and how ecommerce has grown and evolved since adjusting from the dot com bust in the early 2000s.

It was 11 years ago yesterday that the tech heavy NASDAQ famously hit an all time high at 5048.62, before shedding nearly half of that value over the following few years. As the stock market tumbled, uprooting venture capitalists and hurling what was thought to be conventional wisdom out the window, people clamored to predict the future viability of ecommerce.

As I searched the topic a bit I stumbled across ten enterprise ecommerce predictions that were made for the year 2001, and taken from a book called,, by Mitchell Levy. Given the timing, and my own personal thoughts on the accuracy of the predictions, I thought this was interesting enough to share.

I myself don’t make large scale predictions and I’m certainly no Nostradamus–I’ll leave that to the people who have book deals and write for a daily. But I did find it interesting to run through these points and try to identify the truth of the authors statements based on what he saw in the shadow of an industry’s financial collapse, and the realities of today.

Dominating the trend in 2011 is mobile devices, and as more people around the globe gain access to high speed Internet, smart phones and tablets are changing the way we communicate, search and shop. This list of decade old ideas creates an interesting parallel in terms of how things have morphed and advanced since 2001.

For the sake of brevity I’ve trimmed these to just the title of the predictions and not the trailing commentary, but to get the entire perspective you can go through the comments on each topic here. Or, if you have an inclination to actually buy a copy of the book through an enterprise ecommerce site that’s been around since the beginning, ironically, it is still available through

1. The More Things Change, the More They Stay the Same

2. The New Economic Environment

3 A New Internet-enabled World

4. Customers Rule

5. Better, Faster and Maybe Cheaper

6. Business Models and Value Webs

7. New Standards and Rules Create Opportunity

8. Evolving Infrastructure and Tools

9. The New Face of Marketing

10. New Dimensions for Growth and Evolution

Bonus Trend – Peer-to-Peer Commerce Takes Off



Jared Matkin is a staff writer for HotWax Media with a background in PR, Branding and Marketing. He’s also a light-hearted and an opinionated character who will join other HotWax Media employees and advisers in periodically posting his thoughts on topics ranging from enterprise eCommerce to business and technology.

DATE: Mar 12, 2011
AUTHOR: HotWax Systems
Enterprise eCommerce, eCommerce, Jared Matkin