Technology-driven marketer will help raise awareness and support lead gen efforts
Salt Lake City, UT, February 6, 2017 – HotWax Systems is pleased to announce its recent hire of Anca Matcovschi, who will join the Salt Lake City, UT office as Marketing Coordinator. Anca’s arrival is in perfect timing with the company’s upcoming product release, and she will be spearheading marketing activities as the company expands its marketing team.
“The minute we met Anca, we knew that she was a great fit. She brings a lot of creativity and technical skills to the table. She is also smart, funny, and a little quirky. Just what we want in marketing! She’ll fit right in,” says Mike Bates, CEO of HotWax Systems.
Originally from Romania, Anca comes with a wealth of experience within prestigious advertising and full-service marketing agencies. With experience stationed in the US, Europe and the UAE, Anca has spent the last nine years taming the secrets of Copywriting, Marketing Communications, Branding, and Marketing Automation. Her latest role involved leading a team for Harte Hanks’ involved in one of the more complex project in the field of marketing automation.
She comments: “HotWax Systems is what I would call a business unicorn, not yet in size, but in terms of values and principles. It’s very rare to find a company that spans four continents, and will still make it a top priority to maintain a personal relationship with each and every client. Taking the time to understand client needs, to offer advice and highly personalized services is a natural continuation of Mike’s 20 years of consultancy work, and says just as much about company character as it does about expertise.”