We are very excited to announce the launch of a new multi-brand ecommerce store for Scarpa North America. Scarpa NA distributes five separate European outdoor brands to retailers across the continent. They also sell direct from their own ecommerce site running on Apache OFBiz with a number of customizations built by HotWax Media.
The brands, Scarpa, Edelrid, Koflach, Rottafella, and Ski Trab, carry a variety of skiing, climbing, and lifestyle items are all recognized as leaders in their respective areas of expertise. The single point of purchase provides climbers, skiers, and outdoor enthusiasts the ability to purchase gear from multiple manufacturers quickly and easily.
The functionality that we just released, and are quite proud of, allows each brand to have its own unique store within the same site. While the stores are different they share a persistent shopping cart, so items can be purchased from multiple stores in one transaction. User accounts are also able to crossover from brand to brand, allowing users to use the same login credentials and track multiple orders from a single interface.
The product and content management is done through a single interface for all of the brands. Products can be added or updated to multiple sites at once using a single, simple, CSV import. Products and categories can also me edited using a custom CMS that HotWax Media designed and implemented.
This project had the added challenge of a complex pro and employee purchase program in which users may or may not qualify for all of the different brands. These users require specialized customer management features as well as custom price rules. All of which needed to be migrated from the previous version of the website and modified to work seamlessly with the new multi-brand site.
These enhancements to OFBiz as well as the many others HotWax Media has developed over the years make the framework much more user friendly to both front and backend users. We are very happy that we have been able to work closely with the people at Scarpa NA to build a powerful ecommerce store-front that meets their complex and ever-evolving needs.
Patrick Gibbons is VP of Client Experience at HotWax Systems. With nearly a decade of experience working with OFBiz, has a deep understanding of E-commerce, ERP, and warehouse management. Patrick has helped numerous clients worldwide implement OFBiz, improve business processes, and increase profit while decreasing customer and employee frustration.